Who Is Anthem Sports Entertainment?

On  January 4th the new year started with a bang when Anthem Sports Entertainment announced:

Toronto, Canada (January 4, 2017) – Anthem Sports & Entertainment Corp. today announced it has entered into a definitive agreement to acquire a majority interest in TNA IMPACT Wrestling, and has formed Anthem Wrestling Exhibitions, LLC.  Anthem also owns Fight Network, the world’s premier 24/7 multi-platform channel dedicated to complete coverage of combat sports, which is IMPACT Wrestling’s exclusive broadcast partner in Canada and worldwide digital partner.

“We are thrilled to have acquired TNA IMPACT Wrestling,” said Ed Nordholm, Executive Vice President of Anthem Sports & Entertainment Corp., the parent of Fight Network. “As we grow Anthem’s linear, digital and mobile platforms globally, top tier content with global appeal is key to that success and this acquisition is a perfect strategic addition to our portfolio. IMPACT has been a dominant wrestling brand around the world for more than a decade and we are confident that Anthem can leverage its assets and strategic partnerships to take IMPACT Wrestling to even greater heights.”

Mr. Nordholm, who has been the managing director of the IMPACT Ventures Board of Managers since October 2016, will assume the position of President of Anthem Wrestling Exhibitions, LLC. Dixie Carter will resign from her position as Chairman of Impact Ventures and join the Advisory Board of Fight Media Group, which holds all of the combat sports-related assets of Anthem, where her focus will be on the global growth of the combat sports-related brands owned by Anthem.

“Anthem has been a great partner for many years,” added Dixie Carter. “We have worked hard to find the right company who would acquire TNA, use its strategic influence and have a long-term commitment to the brand. TNA’s incredible fans, talent and staff deserved to see the brand continue to thrive after 15+ years of incredible growth.  I’m excited to move to a new position and work with Anthem on their global strategic plan, and I am confident TNA IMPACT Wrestling is going to be a huge part of their success.”

Ms. Carter will remain a minority equity stakeholder.

With the acquisition of Impact Wrestling by Anthem Sports Entertainment a lot of fans of the sport of professional wrestling are curious to know just who or what is Anthem Sports Entertainment.

They explain this very well on their Linked In profile:

Anthem Sports & Entertainment Corp. is a global media platform whose mission is to target the hard-to-reach male demographic by aggressively pursuing a consolidation of independent male-targeted TV channels and related digital media assets across platforms and geographies.

Anthem’s current portfolio includes:

Fight Network: A combat sports specialty network boasting over 3 million subscribers in 32 countries, in addition to its global presence across digital platforms.

FNTSY Sports Network: The world’s first TV network devoted to fantasy sports content.

Pursuit Channel: An outdoor hunting and fishing specialty television network, with 38 million subscribers in the U.S.

RotoExperts.com: A leading independent provider of fantasy sports content in the industry.

SportsGrid.com: A top 10 U.S.-based general sports website.

EDGEsport: A forthcoming extreme sports channel featuring some of the best high-octane adventure sports such as surfing, snowboarding, skateboarding, and more.

And now Impact Wrestling.

What does this acquisition mean for wrestling fans and, more specific, Impact Wrestling?

First off, it means an infusion of capital for the promotion to continue production.

It means more stability for the personnel at Impact.

It means a company that understands the audience demographics of professional wrestling.

It means a company that will, more than likely, be able to grow the brand with a wider global outreach.

It means all this and so much more.

Listen in to Pro Wrestling 24/7 on Wednesday January 10th for Nick and The Boobs as they discuss this and give their thoughts on where Impact goes from here.

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